Driving EV Adoption -Less Preaching, More Playfulness
Time: 9:25 am - 9:40 am
Date: October 1, 2025
Synopsis
- Shifting the conversation from obligation to excitement
- Addressing common concerns with creativity and engagement
- How humour and relatability can drive consumer interest
- Encouraging adoption through interactive approaches
- What works (and what doesn’t) in shifting perceptions
- The role of automakers, influencers, and policymakers in making EV adoption effortless and enjoyable
Speaker
George Thurman Founder - Women Drive Electric
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